Choosing the right Apple Watch can feel overwhelming. A decade after its debut, Apple now offers a diverse lineup: the budget-friendly SE, the all-around Series, and the rugged Ultra. As someone who's strapped an Apple Watch to my wrist since the Series 2, let me break down which model deserves your hard-earned cash.
The Sweet Spot: Apple Watch SE 3
For most iPhone users, the Apple Watch SE 3 hits the perfect balance of features and price. At just $249 (and often on sale for even less), you get an always-on display, the speedy S10 chip enabling cool gestures like Double Tap and Wrist Flick, plus fast charging. Let's not forget on-device Siri, 5G cellular, and even a wrist-temperature sensor, packing a serious punch for an 'entry-level' device. The Verge agrees, giving it a solid 9 out of 10, noting that there isn't that much difference between this entry-level watch and the more advanced Series 11.
Sure, the bezels are a tad thicker, and the battery life isn't amazing but I had zero FOMO while testing this watch. And for the price difference? It's a no-brainer for most folks. The SE 3 is also a fantastic choice for kids, offering essential communication and safety features without the advanced (and potentially unnecessary) health tracking of pricier models. Just make sure you opt for the cellular model if you aren't keen on giving your child their own iPhone just yet, so you can take advantage of the Apple Watch For Your Kids setup feature.
Health Nuts and Athletes: Series 11 and Ultra 3
If you're laser-focused on health, the Apple Watch Series 11 is worth considering. You gain advanced sensors for features like afib monitoring and FDA-cleared hypertension notifications. The slightly better battery life is another bonus, especially if you're keen on sleep tracking. But here's a pro tip: unless 5G connectivity and that tiny battery bump are dealbreakers, hunt for a discounted Series 10. You'll save some cash without missing out on much.
The Apple Watch Ultra 3 is a different beast altogether. It's overkill for daily life, but if you're an athlete or spend a lot of time outdoors, it's a game-changer. Think longer battery life, a brighter display, a built-in siren, and the customizable Action button. I know plenty of Tech Dads in particular who love this watch for its extra-long battery life and the bigger display. And don't forget that sexy black model!
The Verge notes most people likely won’t notice 5G or satellite improvements. If you’re in a rural area where that’s an issue, this is a valid reason to opt for the Ultra 3, though. Like with the Series watches, I’d hunt for a discount on a last-gen Ultra 2 for a teeny bit of savings since this year’s model was a minor upgrade. Also, if you already have an Ultra 2, hold your horses! Now is not the time to upgrade.
The Blood Oxygen Saga
Let's address the elephant in the room: blood oxygen monitoring. Due to a patent dispute with Masimo, Apple briefly pulled the feature from US models. The International Trade Commission has ruled that Apple Watches with the blood oxygen feature infringe on two of Masimo’s patents — and are therefore subject to an import ban. Thankfully, a software workaround brought it back.
"Treat the Apple Watch's health features as a helpful tool for general wellness, not a substitute for professional medical advice."
— Chris Nakamura, Automatica PressHowever, don't rely solely on your Apple Watch for critical health readings. As TechCrunch reports, these features are not meant to replace medical-grade devices. They cannot, and should not, replace fingertip pulse oximeters. Treat them as a helpful tool for general wellness, not a substitute for professional medical advice.
Looking ahead, don't expect any major Apple Watch hardware announcements until late 2026, as Apple typically refreshes its smartwatch lineup annually. Keep an eye out for watchOS updates, usually unveiled at WWDC in June, for potential software enhancements and new features that could breathe new life into your existing device and offer even more reason to upgrade further down the line.