Apple is upping its retail game in Montreal with a move to a new, larger location. The new store, situated in a meticulously renovated historic building at the corner of Rue Saint-Catherine and Rue de la Montagne, is slated to open on Friday, January 16th, at 10 a.m. local time, according to iPhone in Canada. The existing Sainte-Catherine store, which opened in 2008, is just a stone's throw away.
A Grand Reopening and Texas Too
Apple isn't just focusing on the Canadian market; it's also reopening its Baybrook store in Friendswood, Texas, on the same day. This follows a period of renovations where Apple operated a temporary store within the Baybrook shopping mall.
What I find interesting is Apple's attention to detail. Renovating a historic building isn't easy or cheap, but it speaks to Apple's brand commitment. I'm betting the new Montreal location will offer a much more premium experience.
Snag Exclusive Wallpapers and More
To mark the occasion, Apple is offering downloadable wallpapers for Macs and iPhones. According to MacRumors, these wallpapers will be available for a limited time on the store's webpage.
Word on the street is that there will be in-store events too. Get ready for photo walks on Friday, January 16 between 11 a.m. and 2 p.m. and Saturday, January 17 between 1:30 p.m. and 4 p.m.
This move underscores Apple's ongoing investment in brick-and-mortar retail. In an era dominated by online shopping, Apple is proving that the in-store experience still matters. It will be interesting to see if this new Montreal location sets a new standard for Apple Stores globally.