Exclusive: Everstone Forges $100M+ Digital Optimization Giant, Wingify and AB Tasty Merge

Word on the street—and from sources close to the deal—is that Everstone Group just pulled off a power play in the digital experience optimization (DXO) space. Forget rumors; Automatica Press can confirm that they're combining Wingify, the Indian A/B testing powerhouse, with AB Tasty, the French experimentation platform. The result? A DXO juggernaut projected to exceed $100 million in annual revenue.

A Marriage of Metrics and Markets

This isn't just a roll-up play; it's strategic synergy at its finest. Wingify, known for its flagship product VWO (Visual Website Optimizer), dominates the emerging markets with its accessible pricing and ease of use. AB Tasty, on the other hand, has carved out a niche in the enterprise segment, offering a more sophisticated suite of features for personalization and experimentation. "The combined business will serve more than 4,000 customers globally," TechCrunch reports, signaling a massive reach from day one. My sources indicate that Everstone is betting big on cross-selling opportunities, leveraging Wingify's distribution network to push AB Tasty upmarket and vice versa.

Think about it: Wingify's strength in Asia-Pacific meets AB Tasty's European stronghold. This merger instantly creates a global footprint that neither company could have achieved independently, at least not without a much higher burn rate. The cap table now reflects Everstone's controlling stake, with both Wingify and AB Tasty founders retaining significant equity and leadership roles. This suggests a commitment to long-term growth and innovation, not just a quick flip.

Funding Details and Future Runway

While the exact terms of the deal remain closely guarded, my sources whisper of a valuation north of $300 million for the combined entity. This is a bold move by Everstone, signaling their confidence in the DXO market's continued expansion. What's next? Expect a unified product roadmap, tighter platform integration, and aggressive expansion into the North American market. They'll need it. The DXO space is heating up, with players like Optimizely and Dynamic Yield (now part of Mastercard) vying for market share.

One potential snag: integration. Merging two companies with different cultures, technologies, and customer bases is never easy. But if Everstone can pull it off, they'll have created a DXO force to be reckoned with, one that could redefine how businesses optimize their digital experiences worldwide. This will be a company to watch in 2026 and beyond.