CES is back, baby! And while half the startups I meet will probably claim to be 'revolutionizing' AI-powered toothbrush heads, the big players are ready to drop some serious announcements. Lenovo, LEGO, and Hisense are all set to make waves, and you know I've got the inside scoop on how to watch it all unfold.
Lenovo Bets Big on AI and F1 at the Sphere
Lenovo is going all-in on the Vegas experience, hosting their Tech World event inside the Sphere. I mean, talk about a statement. CEO Yuanqing Yang is set to take the stage Tuesday, January 6th, at 8 PM ET, promising a "Tech World experience unlike anything CES has seen before,” according to Engadget. Word on the street is they'll be showcasing how their tech has "revolutionized F1" and previewing their AI plans for the FIFA World Cup. Let's hope it's more than just a fancy stadium screen flashing ads.
But it's not all just hype. Fresh off the heels of successful launches like the Lenovo Legion Go S and the ThinkBook Plus Gen 6 Rollable (remember that stretchy laptop? Surprisingly not vaporware!), we can expect Lenovo to build on those wins. And since Lenovo owns Motorola, keep your eyes peeled for a new Razr foldable. I'm personally hoping for a serious upgrade to the hinge – my last foldable lasted approximately 3 weeks before succumbing to the dreaded screen crease.
LEGO Builds Anticipation (and Maybe a Video Game?)
Okay, this one's a curveball. LEGO is hosting its first ever CES press conference. Yes, you read that right. The event is scheduled for Monday, January 5th at 1 PM ET. What's on the agenda? Your guess is as good as mine. Engadget speculates it could be anything from new video games to Formula 1 race cars. Considering their partnership with Sony last year for Lego Horizon Adventures, a new 2026 game, Lego Batman: Legacy of the Dark Knight, wouldn't surprise me.
Don't expect a barrage of new LEGO sets, though. This is CES, not Toy Fair. More likely, they'll be focusing on something tech-centric. Maybe some updates on their sustainability initiatives? They've got those 2032 ecological goals to hit, including making bricks more sustainable and reducing carbon emissions. My hot take? Expect a tie-in with some kind of AR/VR experience.
Hisense Aims for Premium with AI-Powered Appliances
Hisense, traditionally known for affordable electronics, is looking to level up. They've got new leadership in place (CMO Sarah Larsen and CCO James Fishler, poached from the likes of LG, Samsung, and Beats) and are clearly aiming to polish their brand. The press conference is scheduled for Monday, January 5th at 1 PM ET, to be livestreamed on their website.
According to Tom's Guide, expect Hisense to highlight the enhanced AI smarts of its ConnectLife platform, which spans everything from HVAC systems to kitchen gear. Think washers and dryers that automatically identify fabric types and soil levels – because who has time to read clothing tags anymore? Hisense is also expected to dive deep into the RGB TV space, explaining the nuances of mini and micro LED display technologies. Let's hope they bring some price competition to that market; $100,000 for a TV is a bit steep, even for Vegas.